“Only creations that transcend reality possess magic” *
ERIC.C，《EMPEROR LION》《THE DRAGON》《PANDA KING》. He was born in 1990,
Chief designer of SWOFCARE, joined SWOFCARE company in 2015.
For many years, he has persisted in researching, thinking, and accumulating knowledge
in the fields of multiculturalism and art. And he has infused his passion for painting
and avant-garde understanding of art into hat art creation, continuously creating unique
visual effects and dynamics, and interweaving them with hat cutting in our products.
His designs have become the most dazzling symbol of the brand.
He said, 'Only creations rich in love can possess magic that transcends reality.'
Therefore, he constantly senses and collects more definitions of love for nature and its surroundings,
integrating them into design and melting gray images in the journey of conveying love.
He believes that this fresh start is another journey of love in 'Hamilton's Night'. Therefore, turning my emotions into inspiration, I completed the design of the classic totem owl RURU from SWOFCARE overnight.
In ‘The Journey of Love,’ Ali once said, "Only creations rich in love
can possess magical powers beyond reality," melting gray images
in the journey of conveying love.
‘The Night Sky Under The Sunshine’. People who love life don't need to argue, immerse themselves in the comfort of the moment, and embark on a new journey wearing SWOFCARE.
“Respect, tolerance, and reflection”
YUKI MU
The Spirit of Craftsmanship: To feel love in art and then pass it.
What are we exploring in 'Travel and Freedom'? Discovering oneself, feeling oneself, and falling in love with oneself again. Wearing SWOFCARE, let's embark on a journey to explore nature, life, and love together.
“Making known things unfamiliar is also a form of creation.”
AMBER SHI
‘Father and Son’ presents a power and is permeated with soft and steadfast love. In addition, in the picture, both the father and son are climbing upwards while wearing SWOFCARE, as if the father is constantly influencing the child's aesthetics and choices through his actions.
‘Today, I Love Mom More’ CARE everything around and love each other, because CARE is the life way we choose.
“Good design is a language, not a style.”
ZORA TAN
In the work ‘Lonely Park’, the bright sunshine shines on the park by the Seine River. The handsome male lead holds a bouquet of two-color roses as if facing his beloved, wanting to express himself.
The hat worn by the male lead is embroidered with 'I THINK THAT I AM IN LOVE'. I think I'm in love, but can love in a busy life last and be fresh? Is the love that comes towards us real or illusory?
“Thought and art are closely related, and I even believe that art is a forward thinking concept.”
ACE AO
‘Coming Journey’ There are many oppositions in life, where the body is immersed in its own world to create, while the soul yearns for freedom. Stop it! Let the soul be free for a while.
‘Beautiful Journey’ However, no matter what circumstances, the moment of wearing SWOFCARE is worth loving and enjoying the beautiful journey of life.
Wearing SWOFCARE KIRTLAND cap in Jurassic Forest, it is filled with the power and courage of exploration, full of love and anticipation.
BEIJING SOLANA ART SPACE